The customer journey is changing. Now, more than ever.
Customers are taking control during the buying cycle and the post-sale experience. How do you meet the needs of consumers who want to do everything on their own? The secret lies in unlocking the potential of your product and help content. With the valuable information created by your subject matter experts, consumers can make more informed purchasing decisions and customers can learn and support themselves through self-service.
The new ebook by MindTouch, “The Executive’s Roadmap to Product and Help Content for the Customer Journey,” will help you understand how consumers and customers interact with your product and help content. You’ll learn:
- Why customers turn to product and help content during the sales cycle
- How to transform your customer’s experience with your brand
- Ways to leverage content you already produce as part of your revenue generating channel
This ebook will give you insight into the opportunities made possible by transforming static PDFs into web-native, SEO-rich content. It will help you turn a costly compliance requirement into a competitive differentiator for your brand. But most importantly, it will help you improve your customer’s experience from first impression all the way to renewal.
So why wait? Download our new FREE ebook now without filling out a form!
The post New Ebook: The Executive’s Roadmap to Product and Help Content for the Customer Journey appeared first on MindTouch.
